Strategic Market Research:
We design and execute optimized market research studies through a unique combination of technology, marketing strategy experts and traditional research methodologies.
WHAT WE DO
The strategic goal of our clients defines our methodology.
For this, we have a variety of tools which we adjust and personalize according to the project:
Qualitative:
In-depth interviews, focus groups, ethnographies, consumption diaries, observation.
Quantitative:
In person, online, phone.
Interflow
Artificial Intelligence tool for qualitative analysis (www.interflow.ai).
SOME QUESTIONS WE HAVE HELPED SOLVE
- How should I launch my own shop
for my brand? - Which packaging option is more
attractive for my product? - Which name adds more value to my
brand and leads to a higher buying
intention? - Are there any changes in consumption
habits that can explain the drop in
my product’s category? - How did Covid affected consumption
habits in my industry?
- How is my product portfolio
positioned in the consumer ‘s mind?
Which products should I reinforce and
which should I abandon? - Which adjustments should I make to
my product’s formula before launching? - What type of communication should I
use to support my brand? - How is the launch of my product doing?
Are there any adjustments to be made?
CÓMO LO HACEMOS
We design and execute optimized
market research through the synergy of technology,
modular human resources and traditional research methods.
- Geocoding
- Natural Language Processing (NLP)
- Automatic content generation
- Artificial intelligence (AI)
- Image identification
- Apps and protocols data collection
- Text mining
- Internet of things (IoT)
- Psychologists
- Statistics
- Developers
- Marketing experts
- Data scientists
- Anthropologists
OUR CUSTOMERS
People and brands that have trusted us and are making better decisions
