Strategic Market Research:

We design and execute optimized market research studies through a unique combination of technology, marketing strategy experts and traditional research methodologies.

Information is always the combination of data and meaning.

WHAT WE DO

The strategic goal of our clients defines our methodology.
For this, we have a variety of tools which we adjust and personalize according to the project:

Qualitative:

In-depth interviews, focus groups, ethnographies, consumption diaries, observation.

Quantitative:

In person, online, phone.

Interflow

Artificial Intelligence tool for qualitative analysis (www.interflow.ai).

Intercode

Automatic coding of open-ended questions based on generative artificial intelligence (GenAI) with accurate results in 24 hours.

SOME QUESTIONS WE HAVE HELPED SOLVE

  • How should I launch my own shop
    for my brand?
  • Which packaging option is more
    attractive for my product?
  • Which name adds more value to my
    brand and leads to a higher buying
    intention?
  • Are there any changes in consumption
    habits that can explain the drop in
    my product’s category?
  • How did Covid affected consumption
    habits in my industry?
  • How is my product portfolio
    positioned in the consumer ‘s mind?
    Which products should I reinforce and
    which should I abandon?
  • Which adjustments should I make to
    my product’s formula before launching?
  • What type of communication should I
    use to support my brand?
  • How is the launch of my product doing?
    Are there any adjustments to be made?

CÓMO LO HACEMOS

We design and execute optimized
market research through the synergy of technology,
modular human resources and traditional research methods.

Recurso 12
  • Geocoding
  • Natural Language Processing (NLP)
  • Automatic content generation
  • Artificial intelligence (AI)
  • Image identification
  • Apps and protocols data collection
  • Text mining
  • Internet of things (IoT)
  • Psychologists
  • Statistics
  • Developers
  • Marketing experts
  • Data scientists
  • Anthropologists

OUR CUSTOMERS

People and brands that have trusted us and are making better decisions