Strategic Market Research:
Diseñamos y ejecutamos investigaciones de mercado optimizadas a través de la sinergia de tecnología, equipos expertos en estrategia de mercadeo y métodos tradicionales de investigación.
Information is always the combination of data and meaning.
– Carly Fiorina
WHAT WE DO
The strategic goal of our clients defines our methodology.
For this, we have a variety of tools which we adjust and personalize according to the project:
Qualitative:
In-depth interviews, focus groups, ethnographies, consumption diaries, observation.
Quantitative:
In person, online, phone.
Intercode
Automatic coding of open-ended questions based on generative artificial intelligence (GenAI) with accurate results in 24 hours.
SOME QUESTIONS WE HAVE HELPED SOLVE
How should I launch my own shop for my brand?
Which packaging option is more attractive for my product?
Which name adds more value to my brand and leads to a higher buying intention?
Are there any changes in consumption habits that can explain the drop in my product’s category?
How did Covid affected consumption habits in my industry?
How is my product portfolio positioned in the consumer ‘s mind? Which products should I reinforce and which should I abandon?
Which adjustments should I make to my product’s formula before launching?
What type of communication should I use to support my brand?
How is the launch of my product doing? Are there any adjustments to be made?
HOW WE DO IT
We design and execute optimized
market research through the synergy of technology,
modular human resources and traditional research methods.
Geocoding
Artificial intelligence (AI)
Natural Language Processing (NLP)
Apps and protocols data collection
Image identification
Automatic content generation
Internet of things (IoT)
Text mining
Psychologists
Statistics
Developers
Marketing experts
Data scientists
Anthropologists
OUR CUSTOMERS
People and brands that have trusted us and are making better decisions
